© 2019 by Müller & Müller Consulting GbR

Selling Online to Germany

How We Can Help You

to Successfully Sell Online to Germany

Starting and growing a business in Germany

is a challenging venture for everyone

You will run in a lot of expected and unexpected problems

and we are here to help you with a good chunk of them!


The following example shows the basic guidelines on how we can help you. Keep in mind, this is only the basic draft we followed for other company's and it can change for the specific needs of your business.

Let's assume ...

You are a proud founder of a company based in central or eastern Europe and you want to expand your business into the large German-speaking markets. Your product, shop, service or software has the potential to add value to the lives of more customers and in the end to your companies balance sheet as well.

Here are some aspects you are going to want to consider!

Phase One:

What do you need to start a business in Germany?

First of all, you need a good German translation of your online presence. Not only grammatically correct but fitting the tone of your corporate identity as well as to the German culture. A simple example would be, that you have two forms of "you" in German and deciding if you use the formal or informal version depends heavily on your target customers.


We will help you with your translation and writing of your website and other language-based work like setting the right German keywords for SEO, create catchy advertising slogans, find the right places to advertise and a lot more.

But not only the language is important. Your entire (re)presentation must signal: we are honest business people. And for this there are some important actions to consider and we will help you with every step.

Phase two:

Establishing a lasting presence in Germany

Having a professional German online appearance is only the first step we will go with you. Moreover, we will help you to identify your target group and consult how to target this German group.

We analyze the market and give you guidelines

on what price your customers are willing to pay

and how you need to run your operations in this marked.

Furthermore, we are going to provide you with the right and honest business partners, like tax consultants, logistic providers, interns and much more.

Phase Three:

Expanding the German business

When this part of our relationship starts, your company has established a secure position in the German market. You know your target group and how to reach them and you may have competent partners.


Now it's time to go for growth,

by facing the future

as well as business and market conditions

in a broader and bolder way.


We support you to enhance your brand awareness and to expand your customer base and portfolio. We will help to find new ways to improve your business: for example, finding German employees and establish a subsidiary. And we will help you to optimize your company's structure as a whole, utilize chances, and manage challenges, by applying modern tools and frameworks of strategic management.

Phase four:

Enjoy the success

Take a minute and enjoy your well-earned success!

Find out more about our services!