E-commerce in Germany

We support you in starting or growing your e-commerce business in Germany and support you with everything alongside it!

Our service pyramid

for your success in Germany!

From a German

point of view

in Germany

STRATEGY FOR GERMANY

Make the most out of your online shop in Germany.

The right strategy is the key to success for your e-commerce business in Germany. Especially in large economies like Germany, it is crucial to have a smart concept to compete in this competitive market environment. Having a well-developed strategy is the first step to success in Germany.

 

We will provide you with a strategy that fits the market conditions in Germany, and that makes the most out of your online shop in Germany!

Adjust your e-commerce business to Germany!

BUSINESS DEVELOPMENT

IN GERMANY AND BEYOND

  • We develop your business in Germany

  • We support you in shaping new business models

  • We help you at other sales opportunities such as selling through retailers in Germany

  • We assist you in expanding to the other German-speaking markets, Austria and Switzerland

  • We develop an internationalization strategy

MARKET ENTRY STRATEGY

INTO GERMANY

  • We adjust your online shop to the culture, circumstances, and competition

  • We tailor your online shop and marketing speech to your target group in Germany

  • We make sure that the product and brand names are suitable

  • We connect you with a low-cost and scalable fulfillment partner where you only pay per shipment

  • You will have competent partners for all the issues in Germany

BUSINESS STRATEGY

FOR GERMANY

  • We position your online shop and products according to the market in Germany

  • We analyze your USPs in Germany and highlight them accordingly in your marketing

  • We make sure that you address your German target group and their needs in the best possible way

  • We guide you on the marketing channel and portals in Germany

  • We make sure Germans trust your online shop

 
 

MARKET ANALYSIS FOR GERMANY

GERMAN CUSTOMERS

  • How to define the target group in Germany?

  • What to consider about your target group in Germany?

  • What does your target group need, like, and demand?

  • What problems does your target group have?

  • Does your target group need, like, want your product?

COMPETITION

  • Who are your competitors in Germany?

  • How are your competitors positioned in Germany?

  • What is the strength and weaknesses of your competitors compared to you?

  • How could the competitors react to your market entry?

THE GERMAN MARKET

  • How big is your market in Germany?

  • What is your market potential in Germany?

  • How intense is the competition in Germany?

  • How to set optimal prices in Germany to increase your profit?

  • What are the market segments?

  • Porters 5 forces market analysis for Germany

We analyze the market conditions in Germany for you, so you get better information about Germany. We will decrease your competitive disadvantage to local e-commerce businesses by providing you with information about Germany as well as with the opinions of German customers.

 

Knowing how German customers think

will help you to target them more efficiently.

 

Analyzing the market and getting answers about those questions below is crucial to develop a sustainable success and to conduct cost-efficient online marketing.

Know your market, customers, and competitors in Germany!

Knowledge about your market is the basis for success.

We consult, assist, and/or conduct your online marketing for Germany. We provide you with marketing and sales concepts and activities tailored to the German market to address your target group in the best possible way.

 

First, we will provide you with a strategic marketing concept tailored to Germany. Here we will help you with channels and how to address the needs of your target group, so you inflame the desire in them for your product and thereby increase your conversion rate. Secondly, we will assist you with online marketing in Germany. Here we help you to make the most of your budget in Germany. Finally, we will make sure that Germans trust to buy at your shop to decrease your bounce rate as well as abandoned carts.

 

Through the eyes of German customers, we will adjust your online marketing to

and boost it in Germany!

MARKETING STRATEGY

FOR GERMANY

  • Positioning in Germany

  • Copy strategy

  • Marketing and sales speech in Germany

  • Marketing channel strategy

  • Customer journey strategy

  • Pricing strategy

  • Brand building

ONLINE MARKETING

  • Keyword and SEO assistance with the German language

  • Concepts, texts, and assistance

    • Google ads

    • Social media marketing

    • Content marketing

    • Email Marketing

    • Affiliate & influencer marketing

  • Writing slogans, ads, creatives tailored to your target group

TRUST BUILDING

IN GERMANY

  • Analysis of how reliable and trustworthy your online shop is the eyes of German customers

  • Conceptualizing a concept on how to gain the trust of German customers (correct German language, "Impressum", trust marks, ratings, guarantees, etc.)

ONLINE MARKETING IN GERMANY

Marketing is the central discipline in e-commerce.

Marketing done right can inflame the desire for your products!

 

TRANSLATION & PROOFREADING

We will proofread your website, product description, and marketing texts so that you can be sure you have correct and suitable language for your online shop and online marketing. We often see poor German language with trust problems coming alongside it at our clients. Unfortunately, many translators do not know how to address customers, or they simply do not care if they can write more appealing for your target group as long as they get their job to translate done. Translators abroad often also include errors and formulations that lead to costly misunderstandings. That is why we will correct and enhance these translations for you.

 

If you wish, we will translate your online shop or marketing texts into local and flawless German in a perfectionist manner tailored to your target group!

 

Moreover, we will help you with keywords and SEO in the German language.

FLAWLESS

GERMAN LANGUAGE

Seriously, poor German language makes German consumers leave your online shop. To avoid this,

we will screen your website and online shop for spelling errors, poor grammar, and possible misunderstandings.

We make sure that poor German language or inadequate formulations can not cause any more potential customers to leave your online shop!

TAILORED LANGUAGE

FOR YOUR TARGET GROUP

In addition to flawless German, we make sure that the language fits and is convincing to your target Group in Germany. The statements and arguments in your online marketing, as well as the content and wording of your website, should match the needs of your target group and even inflame a desire for your product. We are going to make sure of that.

UNDERSTANDABLE INFORMATION AND NAMES

  • We review your USPs, product descriptions, and given information to make sure everything is going to be understood by your German target group. Avoid unnecessary misunderstandings!

  • We give you feedback on the names of your brand and products to make sure they have a pleasant sound to Germans and fit your strategy.

 Poor German language will unnecessarily hold back your online shop.

Speak correctly and in the right way to your target group in Germany!

MARKETING IN GERMAN LANGUAGE

 

CRITICAL FEEDBACK

FROM A VIEW OF A GERMAN CUSTOMER

on the impression of your online shop and the perceived image of your company.

on the names of your brand, products, and website (sound and association. Can Germans remember them?

on your product description and presentations.

Is it understandable? How are the expectations? And is it appealing?

on how reliable your online shop is perceived in the eyes of German costumers?

 
 

When selling from abroad to Germany, you perhaps can need some helpful business partners for e-commrece fulfillment, legal texts, or market places. 

 

 

We want to make your life easier and to boost your business by leveraging partners in e-commerce.

Also, we want you to concentrate on what makes most fun for you:

managing your e-commerce business.

BUSINESS PARTNERS IN E-COMMERCE

E-commerce fulfillment

Low-cost and scalable warehousing and shipment in Germany without fixed costs

Retailer and market places

Offline stores and chains to sell your products through, or market places for an omnichannel strategy

Taxes and accounting

Accountants for Germany in English or your native language. Lawyer and tax adviser in Germany

Trustmarks and legal texts

Affordable and most reputable provider of trust marks and legal texts for online shops (for some, we could even manage to bargain a discount for you)

That is why we will (find and) connect you with the right business partners who will support your business in Germany or who will help you with things that simply need to get done.

 

Contact us to get a quote for what you want to be done!

Review our approach to cooperate with you

© 2020 by Müller & Müller Consulting GbR